"Values voters"

Let's be clear. I can't stand George Will. He's smug. He's superior. He's condescending. And he shills for the right wing. But this time he's written a column for the Washington Post that the wingnuts are not going to like. I found this article by way of AMERICAblog, by the way. It's called, "Who Isn't A 'Values Voter'?" and here's an excerpt:

An aggressively annoying new phrase in America's political lexicon is "values voters." It is used proudly by social conservatives, and carelessly by the media to denote such conservatives.

This phrase diminishes our understanding of politics. It also is arrogant on the part of social conservatives and insulting to everyone else because it implies that only social conservatives vote to advance their values....

The phrase "values voters," which has become ubiquitous, subtracts from social comity by suggesting that one group has cornered the market on moral seriousness...

I certainly vote my values. And my values include peace, social justice and care for the earth.